It took almost no time at all for some versions of the Apple Watch to sell out.
Pre-orders for Apple's smartwatch began at 12:01 a.m. PDT Friday. Although the watch will be released April 24, many people will have to wait a lot longer before they'll actually have them on their wrists.
Just 10 minutes after midnight, the shipping date for the black Apple Watch Sport was already estimated to be the middle of next month. A few minutes later, the time frame was pushed to late May.
By 12:40 a.m., the Apple Watch Edition -- the most high-end of the three models -- in rose gold showed a ship date of July. For the yellow gold version, it was even longer: August.
#AppleWatch was trending on Twitter as shoppers flooded the microblogging site to gloat -- or lament -- about their orders.
"Awesome. Everyone ordered the same 42mm Space Grey #AppleWatch Sport," tweeted David Nitzsche. "We did this to ourselves."
Shortly before midnight, Glenville Morris tweeted: "#applewatch 3 laptops, my iPad mini and 6Plus all on the Apple Store app or the site. Pre-order nerves. Hold me!"
The start of pre-orders also means that shoppers can begin signing up for appointments to try on the watch at Apple's retail stores. The move marks a big shift for the Cupertino company, which will have to evolve its tech-geared stores into a more fashion-focused luxury experience.
Early Friday morning, it appeared the try-on appointments were also in high demand.
Shortly before 1 a.m., the Apple Store at the Grove shopping center was still showing three appointments for Friday, and several for Saturday and Sunday. But by 1:05 a.m., the calendar was down, replaced by a message that said: "This service is currently unavailable. Please try again later."
Earlier in the week, Apple said it expected to sell out of its initial supply of the Apple Watch at launch. With the iPhone, Apple often releases first weekend pre-order sales numbers on Monday, so expect to see some indication next week of how big Apple Watch pre-orders were.
Follow Andrea Chang on Twitter.
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